Biteland is an international motion and picture production house founded in 2010 by director and photographer Flávio Melgarejo. Operating between São Paulo and New York, the company brings together artists, storytellers, producers, directors, photographers, and cinematographers to create visual narratives across film, photography, motion, and post-production. Throughout its history, Biteland has collaborated with international brands and publications including Gillette, Rexona, Balmain, Shiseido, Downy, Pantene, Dyson, Fendi, Harper’s Bazaar, and Schön! Magazine.

Biteland’s visual identity is bold, graphic, and driven by expressive typography. Its color palette evolves from the brand’s previous identity, preserving its warm character while introducing a brighter, more digital red with greater visual impact. A heavy wordmark is paired with a two-headed griffin, symbolizing the company’s presence across its two creative bases, São Paulo and New York. Variations of the griffin were developed to give the identity greater flexibility across different formats and applications. Together, these elements form a recognizable visual system that reflects the energy of contemporary image production while retaining the sophistication and elegance associated with Biteland.